GETTING TO THE ROOT OF WHAT YOU’RE TRYING TO SAY.

Find the story. Make people feel something.

MY POINT OF VIEW

Content is everywhere. From luxury fashion to the local coffee shop, from influencers to creators. There is so much to watch, but if I asked you in a week's time how much of that content you remember, I'd be curious to hear what you'd say. Are we posting for posting's sake because we see others doing it and feel we need to keep up? Or because we haven't posted since Tuesday and now it's Friday? Do we post in fear that the algorithm will forget us, or worse, that our audience will?

Now, the frequency isn't the issue. But with so much content to scroll past, how do we cut through the noise and connect with the person on the other side of the screen? How do we make sure that what we're saying is truly heard, not just seen for a moment and forgotten by tomorrow?

That's the gap. Content that's rooted in something real doesn't get lost in the noise. It's the difference between being seen and being remembered.

WHAT I DO.

I get underneath the brief to figure out what you're actually trying to say, who you're trying to reach, and why any of it should matter. That's narrative development, not strategy and not production.

I bring together clarity, culture and human behaviour to find the story, insight or idea that everything else, the campaign, the content, the concept, gets built from.

WHY WORK WITH ME.

If you're trying to get to the root of your story, whether that's your whole brand or one campaign, I'm your person. You might be a founder who's never quite had the space to articulate what your brand actually stands for. You might be a team working in house or at an agency, about to launch a campaign or commission a creative piece of work and need to figure out what you're really trying to say here.

Years spent across strategy, production and delivery taught me how to find the story at the core, not to hand you another strategy deck, but so that everything built on top of it, the campaign, the content, the work, has something true to stand on.

A BIT ABOUT ME.

I've worked in television, advertising, brand and film, learning something different in every room. I've shaped strategy, developed scripts and concepts, produced content, and sat across client handoffs, but the thread running through all of it has always been the same: finding the story underneath, then making sure it actually lands.

Because this was never just about telling a story. It's about making sure it connects, hits, means something. The kind of story people carry with them, long beyond the scroll.

Twenty years of learning how to do that. Now I bring all of it to this.

SELECTED WORKS

HCEO x Media Trust

Hackney Caribbean Elders Organisation needed funding support, and the obvious brief was to show what the charity does. I found a stronger story: what the place actually means to the people who rely on it every day. That's the story that carried the campaign.

Apple

Apple's Why iPhone experience was telling people what Apple valued, not what they needed to hear. I flipped the starting point to what people across Europe actually cared about when choosing a phone, and used that to shape the stories instead.

Channel 4

Channel 4 wanted to bring more personality and individuality to its representation of Black talent. I used cultural insight, research and lived experience to challenge assumptions and help shape work that felt more authentic, joyful and human.

LET’S TALK

Finding and telling meaningful stories is my thing. If this is something you need, I'd love to help. And if you're even a little bit curious, I'd love to chat.

Book a chat with me or drop me an email monique@getneeks.com